bud brand b u d b r a n d

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a project for the next generation of talented Japanese creators. It's about to cause a sensation in the world. The bud is ready to bloom beautifully. The world is looking forward to a new Japanese design. a project for the next generation of talented Japanese creators. It's about to cause a sensation in the world. The bud is ready to bloom beautifully. The world is looking forward to a new Japanese design.

Now, more than ever,
information is overflowing.

Now, more than ever,
information is overflowing.

So much so, that is hard to know what is real and what is not. With the spread of the Internet, worldwide information is easily obtainable but so much of it is unchecked. Excellent talent is being buried and many people are not even aware of its existence. So, where can the world learn of the designs and ideas of young creators? There need to be more opportunities not just nationally but worldwide for Japanese to show their talents, not only through the diversely spread Internet but also in the flesh.

Japanese creators sending their
"outside the box" designs
to the world!

Japanese creators sending their
"outside the box" designs
to the world!

Sending Japanese designs to the world and being able to experience world designs in person. Bud brand is the project which will allow this to happen for the next generation of budding Japanese creators. The setting is the world's largest interior trade fair (Milano Design Week) held in April every year in Milano, Italy. During this time in Milano, people visiting from all over the world will be able to directly feel the creators' free ideas and expression within their Japanese designs. More than anything, the creators themselves will be able to experience in person worldwide designs in the city of Milano. The stimulation and new world outlook they gain will surely influence the future of Japanese design culture. Budbrand hopes those who participate can learn from this experience of being on the world stage and each bud will bloom forth as a beautiful flower. Our goal is to work towards a better tomorrow.

It is the world's largest interior trade fair held in April every year. During the fair, there are about 200 exhibiting companies and more than 300 thousand visitors. At the main venue, the world's top creators display their latest designs. At this time, the whole city of Milano becomes the venue, and the city is alive with an abundance of designs. The surrounding area of the main venue is called “Out of SALONE” and regardless of it being an interior fair, there is no genre, concept or limit here. Any idea and display is acceptable. The booth for Bud brand is planned to be in the open space “Super Studio” which is located in the Tortona district. There are more than 100 thousand visitors every year to Tortona which is the most visitors after the main venue. The name of the event is SUPER DESIGN SHOW. This year, “white page” is the theme so the venue will be predominantly in white.

SUPER DESIGN SHOW

bud brand 2017 object theme

Mobile = Mobility

When humans think about convenience, “mobile” is an indispensable concept. Typical examples in recent years include cell phones and laptops.Going back a bit further, we have wristwatches and folding umbrellas. These are all products that changed people’s lives significantly and even now continue to evolve and permeate our lifestyles. The “mobile” mentioned in this year’s theme does not refer to things like electronic devices or applications premised on digital technology. Rather, it means, for example, something that allows its user to take a break anywhere, anytime. Or have a party. Or play. The idea is to “mobilize” things that ordinarily we would never conceive of carrying around or that are fundamentally too big to move. This underscores the creation of unique products that are not only convenient, but give shape to something interesting and unexpected and prompt the reaction, “Wouldn’t it be fun if we had something like that!” Changing how we live and feel in our everyday lives by mobilizing things we have always assumed impossible to pick up and carry around – we’re conducting a wide-ranging search for ideas filled with such dreams.

Mobile Drawer

Drawer / Bag

ORIGAMI-BOX

Folding container

White Lotus

Dish

THE -ZA-

Stool

tsui

Chopstick rest

case by case

Case

yui

Chopstick rest

Other

bud brand 2016 object theme

Freedom of ideas and message to the world

Everyday objects such as chopsticks, fans, origami, Japanese style sandals, baskets and Japanese style cups are taken for granted in Japan, but are looked on as something special in the rest of the world. As we head into the future of our global society, imagine if these objects could achieve some sort of original change going beyond the boundaries of culture. We should be able to see ways in which they could change since we use these objects in our daily lives. This should be seen as an opportunity and we propose a conceptual activity for the future. “Born in JAPAN” products need to be rethought, given a new awareness and breathe of life, and be redesigned.

ORIGAMI


Mobile Drawer

Drawer / Bag

Getting ready involves taking textbooks or cutlery out of a drawer and then packing them into another bag. Just think about how efficient and pleasant it would be without the hassles of having to make such preparations. The idea of making the drawer mobile was inspired by that thought. The “mobile drawer” fuses that idea with the traditional Japanese chest of drawers made of lightweight paulownia wood.
We believe these suitcases, the first ever to be made of wood, are functional while also conveying a sense of fun.

Designer
 Takashi Oguri
 Kumiko Oguri
Designer
 Takashi Oguri
 Kumiko Oguri

HALF MOON FURNITURE
WORKSHOP
WEB SITE >

A custom-made furniture workshop in Yokohama.
We believe the art of making things is born out of dialogue with people, and each thing that’s been made has its own story. The day-to-day practice of our craft is based on the belief that things that have a story can make everyday life a little richer.

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ORIGAMI-BOX

Folding container

Explore even more possibilities, by origami made from construction materials.
Ornamental origami boxes have been popular both for enjoyment and everyday practical use. We’ve used origami principles to create a bath, an indispensable part of Japanese life, by altering the materials and size for greater versatility.
Make it, fold it up, spread it out. Actions from everyday life become mobile.

Designer
 Sanae Mitsuhara
Designer
 Sanae Mitsuhara

Sumutoko Design
WEB SITE >

A design office operating mainly in Saga Prefecture.
Placing value on construction as an act rather than a finished product, we seek to make things by using the power of the artisan’s hands and the strength of the materials.

White Lotus

Dish

Bringing mobility to memories of special occasions.

On special occasions, the table is laid out with White Lotus dishes. First, in a newlywed’s first small flat, later in a larger apartment they move into as their family grows, and finally in a new home long dreamed of.

Meals served on White Lotus bring back the feeling of those memorable moments.

For happy couples, anytime, and for all time.

Designer
 Tetsuji Kobayashi
Craftsman
 Hiroaki Kinoshita
  •  Kanae Kataoka
  •  Akira Aramaki
  •  Seiji Hirano
  •  Daisuke Shibao
  •  Yurika Yoshiyama
Designer
 Tetsuji Kobayashi
Craftsman
 Hiroaki Kinoshita
  •  Kanae Kataoka
  •  Akira Aramaki
  •  Seiji Hirano
  •  Daisuke Shibao
  •  Yurika Yoshiyama

Design room
Hitonochikara
WEB SITE >

The things we can make by combining our strengths are beautiful, interesting and precious.
What is the best way of combining these strengths?
What is your special talent?
Design room Hitonochikara – a design group that gives form to the strengths coming from people.

Kikusho Pottery Co., Ltd.
WEB SITE >

Tradizione e Innovazione - Tradition and Innovation -
What standard do we use when we choose from a wide array of ceramic dishes?
In the process of asking ourselves questions, we seek to determine what is essential.
Our goal is dignified, solid craftsmanship, with beautiful details and tension in its form, to harmonize with any cuisine, from any climate, whether Japanese or Western.
We desire to pursue the ultimate in whiteness.

We add innovation to the tradition of Hasami pottery, which is backed by a history handed down for 400 years.

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THE - ZA -

Stool

We present “THE,” which focuses on the stool as an object and the concept of “ZA” (Japanese for “seat”).

This is a stackable stool with a minimal shape.
It accompanies people as an object, which they can carry around anywhere they like. They can sit on it casually while taking a break and refreshing their spirits as life goes on around them.
The act of “sitting” has been performed in a variety of ways, using various materials, in different places and cultures. In Japan, the desire to sit on the floor to rest, on tatami mats or on a zabuton floor cushion, seems to be an expression of the culture.
The seat of this stool comes in a variety of materials and shapes to suit each person’s sense of comfort. We hope it will add a feeling of relaxation that lasts beyond the few minutes of a break period.

Designer
 Yuya Kitani
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Craftsman
 Tomoya Tanaka
  • Shotaro Nakagawa
  • Naoki Shiki
  • Takeshi Itou
  • Toshio Higashi
  • Masakatsu Itou
  • Eiji Nakano
Designer
 Yuya Kitani
×
Craftsman
 Tomoya Tanaka
  • Shotaro Nakagawa
  • Naoki Shiki
  • Takeshi Itou
  • Toshio Higashi
  • Masakatsu Itou
  • Eiji Nakano

FANFARE Co., Ltd.
WEB SITE >

From ideas aimed at extending possibilities to their utmost limit, we create essential value in various directions and generate synergies from every point of view. We are a creative company that gives shape to an abundance of concepts and objects through that power of imagination and creativity.

tsui

Chopstick rest

When the two halves of “tsui” (meaning “a pair”) come together, a single form emerges.
That instant of surprise adds a touch of humor to daily life. The solid look and gently curved surfaces of brass hold the chopsticks firmly, turning the dinner table into a unique space. Tsui, two things that exist as one, is a perfect gift for a celebration for a couple or for someone special.

Designer
 Sayaka Oda
Designer
 Sayaka Oda

FUKUOKA
DESIGN SCHOOL
WEB SITE >

We aim to uncover and activate the latent skills of each student, and through design, we cultivate the ability to take on various social issues, link people and society and create social value. Determined to realize that goal, we place immense value on being a creative environment where challenges are constantly embraced.

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case by case

Case

“case by case” is a lineup of three products comprising an A3-size case, pen case and card case.
They are intended mainly for business use. As well as holding items for carrying around, each case has an additional function and can change shape when necessary. They offer a stylish way to carry things and help you work more efficiently.

yui

Chopstick rest

In Japan, the act of tying and the word “tie” are often used for matters of good fortune. This originated from a talisman or charm and the idea of tying good luck to oneself. Knots are commonly seen on gifts and other tokens.
“Yui” (meaning “tie up”) is a set of chopstick rests. When the two halves are put together, they form the shape of a knot, creating a meaning and express the idea of linking people to each other.

Designer
 Ken Takeshita
Designer
 Ken Takeshita

FUKUOKA
DESIGN SCHOOL
WEB SITE >

We aim to uncover and activate the latent skills of each student, and through design, we cultivate the ability to take on various social issues, link people and society and create social value. Determined to realize that goal, we place immense value on being a creative environment where challenges are constantly embraced.

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HAKATA MAGEMONO Lighting table

Designer group MATERIAL MARKET

The material came from wood parts that had piled up in a workshop been left over by master artisans, who continued to experiment beyond the bounds of tradition, in the traditional craft of Hakata Magemono (bent wood). I was deeply impressed by the love of these woodworking artisans for their materials and the pride they had in their craft. I wanted this material to be used in making new household objects.
I designed this night-table lamp based on a suggestion.

collo

Designer Takaaki Eri

This light features a reel for an electric cord. You can roll it around to move the light anywhere you like. The design evokes the image of a halo around the sun during an eclipse or rays of light seen through gaps in the clouds. The user can enjoy the varying expressions of light visible from different angles.

Stacking Light

Designer Kenya Uchimura

Made of Japanese cypress, this light can be taken apart in ways that suit its environment. It can be used regularly as a floor lamp with the pieces stacked up. At night, the unit can be removed, taken into the bedroom and used as a bedside light. That’s how I imagine it being used. The color of the light source changes depending on whether the units are apart or all stacked up. The light can thus be adjusted to create an atmosphere that best suits the occasion.