bud brand b u d b r a n d

JAPANESE

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a project for the next generation of talented Japanese creators. It's about to cause a sensation in the world. The bud is ready to bloom beautifully. The world is looking forward to a new Japanese design. a project for the next generation of talented Japanese creators. It's about to cause a sensation in the world. The bud is ready to bloom beautifully. The world is looking forward to a new Japanese design.

Now, more than ever,
information is overflowing.

Now, more than ever,
information is overflowing.

So much so, that is hard to know what is real and what is not. With the spread of the Internet, worldwide information is easily obtainable but so much of it is unchecked. Excellent talent is being buried and many people are not even aware of its existence. So, where can the world learn of the designs and ideas of young creators? There need to be more opportunities not just nationally but worldwide for Japanese to show their talents, not only through the diversely spread Internet but also in the flesh.

Japanese creators sending their
"outside the box" designs
to the world!

Japanese creators sending their
"outside the box" designs
to the world!

Sending Japanese designs to the world and being able to experience world designs in person. Bud brand is the project which will allow this to happen for the next generation of budding Japanese creators. The setting is the world's largest interior trade fair (Milano Design Week) held in April every year in Milano, Italy. During this time in Milano, people visiting from all over the world will be able to directly feel the creators' free ideas and expression within their Japanese designs. More than anything, the creators themselves will be able to experience in person worldwide designs in the city of Milano. The stimulation and new world outlook they gain will surely influence the future of Japanese design culture. Budbrand hopes those who participate can learn from this experience of being on the world stage and each bud will bloom forth as a beautiful flower. Our goal is to work towards a better tomorrow.

It is the world's largest interior trade fair held in April every year. During the fair, there are about 200 exhibiting companies and more than 300 thousand visitors. At the main venue, the world's top creators display their latest designs. At this time, the whole city of Milano becomes the venue, and the city is alive with an abundance of designs. The surrounding area of the main venue is called “Out of SALONE” and regardless of it being an interior fair, there is no genre, concept or limit here. Any idea and display is acceptable. The booth for Bud brand is planned to be in the open space “Super Studio” which is located in the Tortona district. There are more than 100 thousand visitors every year to Tortona which is the most visitors after the main venue. The name of the event is SUPER DESIGN SHOW. This year, “white page” is the theme so the venue will be predominantly in white.

SUPER DESIGN SHOW

Exhibited works last year